Raster files are defined by a series of pixels. Depending on the quality of the image, these pixels cause the image to lose some detail. However, this is generally only seen when the image is enlarged, making it look pixelated (sort of like an 8-bit video game).
Because raster files don’t have every detail, they are generally smaller in size. This makes them great for using on your website or online store. GIFs, PNGs and JPEGs are common raster file types.
Vector files are defined by a series of points that create straight and/or curved paths. This visual information is more mathematical — a series of points on a graph with an X and a Y axis. Because they’re not composed of pixels, vectors can be resized to ANY size without sacrificing quality — vectors are scalable.
AI, EPS, PDF And SVG files are common types of vector files. Vector files are great for many printed materials, including business cards, t-shirts and mugs. They’re also a good way to sharpen older, fuzzy graphics. And if you’re creating a new graphic or logo, it’ll avoid any distortion or quality loss when enlarged or printed.
What is vector tracing used for?
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- You need to provide vector line art for engraving
- You’re creating a sign to promote your business and need to print custom graphics
- If you want to convert a hand-drawn image or real photograph into a graphic
- Lower printing costs by reducing the number of color plates the printer needs to print your image